SEO Vs PPC

Both services have advantages and disadvantages so we have helped you understand why both search engine optimisation and pay per click are good ways to corner the market in your industry.

SEO (search engine optimisation) Disadvantages

Search engine optimisation can be a drawn out process and take up to 6 months before you see any success of your website appearing on pg1. There are no guarantees that your site will appear on pg1 and a lot of time, money and effort can be wasted if you do not have an experienced optimiser working on your website.

SEO Advantages

If the seo campaign is a success, your site appears within the organic search results for the key phrases you have optimized your site for. It is said that majority of the traffic go through to the organic search results as opposed to the paid for adverts. You do not have to pay for every visitor that enters your site whether they use your service or not and your website can maintain positioning indefinitely if the correct seo techniques are implemented. There is no other internet marketing product available that is more cost effective then a successful search engine optimisation campaign. You will need to be prepared to make regular updates to your site to maintain positioning.

PPC (pay per click) Disadvantages

You have to pay for every visitor that enters your website whether they are an internet marketing call by a marketing company finding your advert or a genuine prospect looking for your services. Google do fortunately have a fraud click monitoring section to minimize the costs for you on users that are intentionally clicking on your advert which is a great service to offer at no extra cost to keep you a happy client.

PC Advantages

If you have the budget you are able to have a presence on page one the same day, no waiting around. You can have any phrase you want for your business appearing on page one almost instantly. To have a cost effective PPC campaign you must take the time to optimize your advert so the content is relevant to the phrase you are targeting. This will help you get a quality score and keep costs down as much as possible. It may take a little longer to get the PPC campign up and running but will be a benefit and saving to your company long term.

PPC must be a recommendation to all websites that make good profits on a sale as the whole PPC campaign can pay for itself easily. SEO (search engine optimisation) is a definite recommendation to ensure that your website is equipped with the right tools to compete in the organic search. There are basic areas in your website that is standard in the SEO industry to get a solid foundation to making your website search engine friendly. Bother services are a recommendation to get the sales you need to succeed.


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