Get Rid Off from SEO Mistakes

One of the most important advantages of the Internet is access to information. Whether they are articles, tutorials, schemes, demos or classes, you can find useful information about everything. However, are also mistakes you can make, especially newbies.

For this reason, I wanted to talk to you about these mistakes. More precise, mistakes in SEO. The most frequent mistake is treat the SEO process superficially. We often forget some aspects that we think are less important, but aspects that makes the difference between a well optimized web sites and a site that will not have results. So, takes see what are the most frequent SEO mistakes a webmaster can make.

1. The lack of useful and targeted content. For a site to be able to rank well in search engines it has to contain a series a specific terms, keywords and relevant content for the users. Search engines analyzes the site at a content level and then decide if it’s targeted. If the information on the site is irrelevant, then this will be ignored by the search engines and by users as well.

Also, you need to ensure that the content on your site has correct grammar. These kind of mistakes often make the user think you are sloppy and it causes the user not to trust your web site, and also the products or services you are offering.

2. Lack of Keyword Research. For a professional SEO, it is essential that you know your market, users whom you are targeting. Starting from an analysis, it is necessary to find out what are the relevant keywords for your clients.

It’s not enough to insert in your HTML code all the keywords you find. You will find out, often too soon, that you have optimized your web site for non clients. Research and analysis of keywords is a necessary and mandatory action that should require more attention from the webmasters.

3. Irrelevant page titles. Considering the fact that the title of a page has a huge importance in establishing the relevance for search engines, picking a wrong title for your page can result in negative consequences.

In the best case, the web site will not be indexed for the most important keywords. In the worst case, the site will be banned for keyword stuffing.

4. Wrongfully use of Titles and headings ( h1, h2 ). The main search engines consider titles and headings of web sites to find information about the content of the page. Consequently, the way titles are written and the relevance of keywords that it contains are extremely important for a good web site indexing.

5. Ignoring the ALT tag for images. Images are not indexed by spiders, however ALT tags are. These tags can contain brief image descriptions in which you can include relevant keywords.

6. Using images and animation instead of text. Search engine spiders can only index text. Images or Flash animations used to improve the design of your web site do not contain the information a search engine needs, so they are irrelevant. Even if you have a lot of content on the page, if it appears as an image or Flash Animation, it will be ignored by search engines.

7. Hiding Text. By writing a piece of text using the same color as the site’s background, it can be hidden from the user. However the text won’t be hidden by spiders. This practice, used generally for inserting many keywords without the content looking odd for the users may results in penalties from search engines.

8. Using Frames. For many search engines it is difficult to index web sites that are using frames. If you really have to use frames, you can add the noframes tag and include keyword rich content. Search engines will be able to read the tags between the noframes tag of a site build with frames.

9. Using excessive Javascript code. A very used practice is the design of a web site to look more attractive. For this purpose, Javascript elements are used, especially in the site’s navigation structure. While the site becomes more attractive, the Javascript elements that includes links to other pages are not very well seen by the search engines.

10. Lack of CSS. CSS is a tool that can help you reduce the size of the web site and the time required for the site to load. It also helps you get a clean code which allows you to focus on content. CSS is a very important element because it increases a web site’s usability.

11. Using Page Cloaking. This technique makes the difference between web sites that will be indexed by search engines and those that will effectively seen by the users.The Page Cloaking procedure is often used on pages that are rich of keywords, which the search engines likes, but content that the web masters hides from the visitors and competitors.

The problem is that the search engines want to index the same pages that the users are seeing. If page cloaking is detected, your web site risks of being banned.

12. Using Splash pages. Splash pages, with big images or flash animations contain a single link that redirects a user to another page. One of the main disadvantages of splash pages is that they do not contain text and they don’t contain any keywords.

Also, they do not contain any inbound links from other pages, only outbound links.

13. Link exchanges with bad sites. It is recommended to avoid link exchanges, or to be very careful when picking web sites for link exchanges. Association with banned or suspicious sites may affect your credibility and may get your site to be penalized.

A site without proper SEO will not be seen by clients, So, even if SEO is not easy to do, it’s worth the effort because it can bring you targeted users. All the site’s elements, whether they are images or text, need to complete each other.

A little research and attention to the source code when building a web site can help to avoid the mistakes listed above, and your site will have a better chance to be successful.

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Keywords: Best Weapon in Your SEO Battle Field

SEO, at it’s essence, is about one thing, being found. We use appropriate keywords in our writing hoping to rank well for those words and phrases people are using to find the information we are sharing. But ranking isn’t really the goal, being found is. More specifically, it isn’t about you being found, no one cares about “you” or “me”, they care about the information we are sharing, so it’s really about the information being findable.

More effective keyword/key-phrase usage wherever we publish content will make the information we are sharing easier to find, not only through search engines but everywhere. Even in situations where “ranking” isn’t at issue, using good keywords can help grab a readers attention when they are scanning, using their browser “find” functionality to look for something on a page or when scanning through titles and headlines.

Here are 3 quick places to start using keywords better:

1. Forums, Create Meaningful Thread Titles: Even if you don’t really use forums much, odds are you use them to some degree, even if just searching for the answer to a question on-line or to get support of some sort. Nothing is more worthless than a forum thread headline titled “Please help me.” When people are scanning or searching forums for answers to their questions they aren’t likely to open that thread because it doesn’t tell them anything at all about the content of the thread or what question may have been answered. When you get into a forum with hundreds or thousands of threads the ones with meaningful titles will catch your attention or, will make it easier to skip over if you know they aren’t discussing what you are interested in. Good keyword use is not only helpful, it’s a courtesy!
2. Twitter, Use Meaningful Keywords in Your Tweets: Not only is real-time search becoming a bigger and bigger deal (hence good for indexing and SEO) but with so many people tweeting, the use of meaningful and descriptive phrases will help draw attention to your tweets as opposed to the vague tweets of so many twitter users.
3. Email, Create Meaningful Subject Lines and Use Keywords in Content: Here is a good one that doesn’t have a damn thing to do with SEO. With the volume of email most of us deal with on a daily basis, prioritizing and searching are critical skills to keeping up. Here, search is particularly important since most people archive all of their email. Doing a keyword search on email you know is there but can’t find is frustrating. GMail (for example) has incredible search but it still won’t find with I’m looking for if the keywords I’m searching on don’t exist in the email. Use the right keywords and not only is your email more readable, but easier for me (and you) to find and refer to.

The volume of information isn’t going to go down anytime soon and our ability to search and scan is going to become a critical skill to surviving the information age. The better you are at keyword usage the stronger your communication will be, the easier your life will be and the more you’ll be able to influence (not control) the flow of traffic around you via all of the online mediums we use.

You don’t need to do keyword research every time you tweet or start a forum thread. Just think a little bit and use logical words and phrases anytime you are creating content and you will make your information easier to find.

I can think of a ton of other places where good keyword usage is beneficial but I want to see what you come up with. Where else can you think of that you wish people would make better use of keywords or you could improve their usage yourself?

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